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Imaginez un monde où les bâtiments fonctionneraient comme des arbres : ils couvriraient leurs besoins en énergie en captant l'énergie solaire, ils produiraient nourriture et oxygène, constitueraient un habitat pour les autres espèces et changeraient d'aspect selon les saisons.
Imaginez un monde sans pollution ni déchets, avec des produits faits à partir de matériaux sans danger pour les humains et leur environnement.
Imaginez un monde où les êtres humains seraient fiers du caractère positif de leurs actes sur leur entourage plutôt que de vouloir réduire leur empreinte.
Voici la perspective et le monde que nous offre le concept Cradle to Cradle (C2C - du Berceau au Berceau). Ce concept s'appuie sur la loi naturelle "Déchet = Nourriture" et permet de faire émerger sur le marché des produits certifiés, innovants et performants sur les plans économique, écologique et social.
Il s’agit de produits dépourvus de toute substances toxiques et éco-conçus pour être quasi-indéfiniment recyclés à travers des circuits fermés biologiques (ex : tissus compostables, cosmétiques biodégradables) ou techniques (ex : moquettes dépolymérisables ou semelles thermo-recyclables). En fin de vie, chaque objet réintègre son circuit d’origine pour une renaissance prochaine sans perte de qualité ni gaspillage des nutriments qui ont servi à le constituer. L’entreprise peut ainsi se développer sans nuire à l’environnement… et à sa rentabilité puisque désormais ses « déchets » ont de la valeur.
- - - -
Eric Allodi, expert en Cradle to Cradle et directeur d'Integral Vision, vous donnera toutes les informations utiles pour comprendre le potentiel de cette approche et la manière d'intégrer cette philosophie dans votre stratégie d'entreprise et votre processus de fabrication.
Basée sur des vidéos et des exemples concrets inspirants, cette formation d'une demi-journée vous permettra de découvrir comment contribuer à la création d'une nouvelle culture industrielle et d'un monde meilleur... tout en développant la capacité d'innovation, de différentiation et de profitabilité de votre entreprise.
INTEGRAL VISION
est une agence avant-gardiste en stratégies alternatives. En rupture
avec l’idée selon laquelle le développement durable constitue un frein
à la rentabilité et à la créativité, elle propose de construire un
modèle économique professionnel et entrepreneurial éco-innovant,
performant et vertueux.
Pour
accompagner les entreprises dans cette démarche de changement, Integral
Vision propose des missions de prospective, de conseil et des
formations en management qui s’appuient sur la philosophie
d’éco-conception Cradle to Cradle et sur l’application de technologies
d’intelligence collective et de systèmes de gouvernance holacratique.
